“Huminoita is a Finnish word that can be related to the wind between the trees. Sounds made by the wind and the branches. Noita means ‘a witch’ in finnish. Humi-noita has definitely some connections to the forests and witches of Finland.”
“Luova Records is a new Record Label from Finland. We are a collective of musicians who work together through different bands & projects. We’re scattered around Finland, but most of us live in Jyväskylä.”
This metaphorical trip then, is my third “visit” to Jyväskylä. My first was in homage to Alvar Aalto, the intuitive architect genius, who personified honest expression – a master of freeform exploration. My second encounter, as part of the world rally entourage – a blur of speed back in 2001.
Jyväskylä, the enlightened “Athens of Finland”, is set in a magical landscape of forests and lakes, an elemental utopia